For tour, activity and accommodation operators across Australia

How many of your bookings could have come direct?

Viator and GetYourGuide can take up to 30% of every tour and activity booking, and Booking.com and Airbnb take their cut on every stay.

Some of those guests find your own website first. If they can’t book there in a few taps on their phone, they go back to the platform and book you there instead.

Put your website in below. In about 20 seconds the check loads your homepage on a simulated phone, works through the seven things that decide whether that person books with you directly, and shows you what it finds.

Run the free check What it looks at
Example result
Tap to callLooks good
Way to book without ringingLooks good
How soon they can actWorth a look
Reviews on the pageFix this
The first thing I’d fix

Your Google rating doesn’t appear on your homepage, so someone comparing three places to stay can’t see it.

01 · The check

Free, and the results come up on screen.

  • Seven checks in about 20 seconds, on a phone-sized view of your homepage.
  • The first thing I’d fix, and how to fix it.
  • Read by me. If there’s something worth fixing, I’ll email you within one business day.

Takes about 20 seconds. Your results come up on screen and in your inbox. It only reads your public homepage. It never submits your forms or contacts your customers. Privacy Policy.

Checked just now on a phone-sized view of your homepage.

I read every check that comes through. If there’s something worth fixing, I’ll email you within one business day with the first change I’d make.

Book a 15 minute call
02 · What it looks at

The path from finding you to getting in touch.

  1. They find you

    Your Google rating

    Someone comparing three places to stay, or three tours, on their phone. Whether the rating you’ve earned shows up on your page where they’ll see it.

  2. The page arrives

    Speed and the basics

    How long your homepage takes on a phone, whether it fits the screen, and whether the browser marks it “Not secure”.

  3. They look for a next step

    The first button

    How far down the page they scroll before they can book, enquire or call.

  4. They get in touch

    Tap to call

    Your number is a link they can tap, or text they have to copy first.

    A way to book without ringing

    A booking tool or enquiry form, for the guest planning a day out at 11pm or from another time zone.

The booking reaches you direct. What happens after that is where the check stops.

03 · What it can’t see

The check stops at your front door.

It reads your homepage the way a phone does, so it can’t tell what happens after someone hits send: whether the enquiry reaches you, how long it waits overnight for a reply, or whether the guest who asked about dates ever hears back. That’s usually where I find the bigger problems.

That’s what the AI Audit and Onboarding is for. Two hours in your business working out where the enquiries and the hours go, and a written plan. Then a second session where I set you up to run the first fix yourself. $750 to $2,500 plus GST, depending on the size of your business.

01

Run the check

Free, on this page, in about 20 seconds.

02

The audit

If there’s something worth fixing, we look at the whole path from first enquiry to confirmed booking.

03

The build

Scoped from the audit and built into the tools you already use, like your booking system, your inbox and your website. Then it’s handed over to you.

Questions

What operators usually ask.

Yes. No card and no call needed. The results come up on screen straight away.
No. The check only reads the page anyone can see. It doesn’t log in, it doesn’t fill in your forms, and nothing on your site changes.
I read every check myself, and if there’s something worth fixing I’ll email you about it. You’ll also get the occasional email from me about enquiries and bookings, and you can tell me to stop at any time.
Tour and activity platforms such as Viator and GetYourGuide can take up to 30% of each booking. Airbnb publishes its rates: 15.5% for most hosts on stays, and typically 20% on experiences (Airbnb Help Centre). Booking.com’s rate depends on your country and property type, and your agreement shows yours.
No. They’re often how guests find you in the first place. The aim is for the guests who reach your own website to be able to book there directly.
The check recognises common booking tools on your homepage, such as Rezdy, FareHarbor, Bookeo and Checkfront. Anything built after the audit is built around the system you already use.
Yes. Most of the fixes are small, and whoever looks after your site can make them. If it needs more than that, I can quote the work.
The AI Audit and Onboarding is $750 to $2,500 plus GST, depending on the size of your business.
Who’s checking

I’ve worked on the travel side.

I’m Mark. Before BlueGumAI I ran my own business as a forest bathing guide, worked at STA Travel, and spent time in the traveltech industry. So I’ve seen bookings from the operator’s end and from inside the companies that sell them.

Now I build the systems that bring more of those bookings to your own website, inside the booking tools you already use, and hand them over to you.

Book a call

Talk me through how a booking comes in.

Fifteen minutes on a call. Tell me where your bookings come from today and I’ll tell you what I’d fix first to bring more of them direct.

Book a call